Documenting The Rabbit Hole, 10 years later
“ro. of Joy Soul Media has played a key role in shaping The Rabbit Hole’s brand early on, using their photography and videography to effectively capture its essence. Their ability to understand a vision then execute it with precision makes them a valuable asset to any media project."
⁃ Lucas Ybarra // Co-founder of The Rabbit Hole (event / collective)
Ten years ago, I found myself documenting the early days of The Rabbit Hole, crafting micro-content videos that set the stage for their growing presence. Fast forward to their 10-year anniversary at Swan Dive in the Arts District of Las Vegas, and I found myself back behind the lens — only this time, with an entirely new perspective.
Originally, I came to the event with a simple intention: to test out my new Fujifilm X-T4. But as soon as I stepped into the energy of the night, it was clear that this wasn’t just about test shots. It was about capturing a decade of underground music, creative expression, and community without any expectation for the outcome.
two stages = double the dancing!!
The Gear: Precision & Atmosphere
For this shoot, I leaned on the Fujifilm X-T4, a camera that perfectly balances cinematic motion with sharp, moody stills. My lens selection reflected the duality of the night: the Fujinon 35mm f/1.4 brought an intimate, raw feel to close-ups, while the Tamron 17-70mm f/2.8 allowed for dynamic range — grabbing everything from wide crowd shots to the intricate details of the performers.
The Vibe: Music, Movement & Moments
From the pulsing beats to the subtle moments between artists and the crowd, I focused on capturing more than just imagery — I wanted to translate the feeling of the night into visuals. The Rabbit Hole has always been a space for artists to push boundaries, and this anniversary felt like a testament to that legacy.
Deliverables: More Than Just a Recap
This project resulted in a carefully curated photo series and a social media recap video, now live on Instagram. Each frame tells a story: the energy of the performers, the movement of the crowd, the underground essence that has kept The Rabbit Hole thriving for a decade. These aren’t just images; they’re an experience — a reflection of what it means to be there.
Why This Matters for Artists & Events
High-quality visual storytelling doesn’t just document an event — it amplifies it. Whether you're an artist, a music collective, or a brand that wants to create an unforgettable presence, the right photography and videography elevate the experience beyond the night itself.
If you’re looking for immersive visual coverage that captures the soul of your music event, send me an email at hello@createwithro.co! Because moments like these deserve to be remembered the way they felt.
